Alma Haser

The Eureka Effect Series

Haser expands the dimensions of traditional portrait photography by carefully constructing creative portraiture using digital manipulation. The artist has made the face appear to be removed from the head of the model, with leaves coming out of the gap created.

Haser uses high key lighting to brighten the face of her models, and uses vibrant colours in the clothes of the model and the areas that has been edited.

Haser’s portraiture stand out against others work due to her surrealist approach to her work. The meaning behind this series was how We forget things and often remember them again when we enter a dream like state. When asked Haser stated: “In The Eureka Effect I explore this idea: the here and there of a brainstorming mind. I use flowers and foliage to represent the new growth of an idea, which seeps its way out of the subjects, as if they were just coming across a ‘Eureka moment’.”